Senator Obama sponsored the largest text message announcement ever to announce his VP candidate.
A mobile text message campaign in the United States made history this weekend and it had nothing to do with American Idol or Deal or No Deal.
The Obama campaign sent 2.9 million text messages early Saturday morning announcing that Joe Biden would be Senator Obama’s running mate, according to Nielsen. How does Nielsen know the number was just shy of 3 million? Nielsen monitors short code marketing on over 40,000 subscriber lines in the USA, then projects the totals over the entire population.
The Obama campaign has been on the cutting edge of mobile technology since the Illinois senator began his presidential run. With over 116 million Americans actively using text messaging, it certainly makes sense and makes one wonder why the McCain campaign has no element of mobile marketing at all.
While some supporters claimed that their text message arrived later than expected, there is no doubt of the impact that the Obama text message campaign had on advertising and promotion. It is mobile marketing campaigns like this that are causing Madison Avenue to wake up to the power that is text message marketing.
